by Jim Odom | Feb 13, 2025 | The Momentum Framework
Authority = Trust = Sales: How Outdoor Brands Build Influence and Dominate Their Market Why Do Some Outdoor Brands Dominate While Others Struggle to Get Attention? The difference often comes down to authority. In the outdoor industry, consumers don’t just buy...
by Jim Odom | Feb 2, 2025 | The Momentum Framework
Curious about what’s next for outdoor industry marketing? In 2024, we saw AI-driven personalization, influencer collaborations, and immersive experiences take center stage. So, what’s in store for 2025? From shifting consumer behaviors to new digital tools, staying...